THE CLUB

KBX Nutrition was founded by Jordan Kirkbride — known to the team and the community as Coach KB — with one principle: discipline equals freedom. The Club is where that principle lives: track nights, the roster, and the people doing the work.

The supplement industry is full of noise. Blends that hide doses. Ingredient lists with too little of the thing you came for. Marketing claims that outrun the science. KBX exists to do the opposite.

Coach KB built KBX after years of training athletes, military personnel, and everyday people who simply wanted to do the work. The pattern was always the same: people did not need more products, they needed one product they could trust to do the job. So we built one.

X-Fuel Advanced is one daily sachet with sixteen actives. 5,000 mg of creatine monohydrate, a full electrolyte stack, citicoline at 250 mg, L-theanine at 150 mg, beta-alanine at 800 mg, and standardised green tea extract at 375 mg. No synthetic caffeine. Nothing hidden inside a blend.

Every batch is manufactured in the United Kingdom in a GMP and BRCGS certified facility. Vegan. Halal-suitable. Sugar free, fat free, lactose free, dairy free, gluten free. Full traceability and Certificate of Analysis available.

Our voice is direct. Our standards are public. Our doses are printed on the sachet. If a claim cannot be backed up, we do not make it. If a competitor is more honest about an ingredient than we are, we will fix it.

Discipline equals freedom is not a slogan we picked because it sounded good. It is the operating principle of the brand: do what you need to do, not what you feel like doing. Consistency beats optimal when optimal is not consistent.

If that sounds like the team you want to fuel with, you are in the right place. Welcome to KBX.

Season 02 runs on track nights: Birmingham, Manchester, London and Cardiff. Find the next one on the events page, RSVP with a phone number, and turn up. The roster, the Locker Room and the leaderboard live here on the Club page.

Alongside the tour there are weekly sessions at KBX Training: the Hybrid Training Session on Thursday evenings (£10 on the door or online, free for subscribers) and the Founders' Run Club on Monday evenings, free for everyone. The roster is earned in person at track nights.