Who we mean: competing athletes, personal trainers, gym owners, and creators whose audience trains. Partnership starts with a conversation, not a form letter — every application is read by a person.
Love the product and want to share it? That's the referral programme — self-serve, in your KBX dashboard, no application needed.
Partnership and the athlete roster are separate things. The roster is earned at Season 02 track nights, in person — being a partner doesn't put you on it, and you don't need to be a partner to earn it.
Every partner relationship is disclosed where it matters: anything a partner publishes about KBX is labelled as the commercial relationship it is.